Memo..
Direct than letter.
No concern about word
effect or emphasis.
Policy or directive in
memo form.
Formal
Direct.
Clear
Well organized.
Direct beginning .. Start
with subject.
Good readability.
Separate listing of other
issues.
Separate listing of other
solutions.
Closing personal
remarks.
Process of writing business messages..
Plan the message.
Determine objective
of the message.
Predict how the
reader will react.
Get the facts you
need.
Select the message
plan by analyzing and
organizing info.
Use indirect order for
unfavorable reactions.
Write with clarity and
effect.
Review , rework,
revise.
Process
Edit
Proof of final draft.
Good and neutral messages
Direct.
Explain enough to
answer.
Logical.
If one question, then
start with it.
More.. Separate
sentence for each
question.
Use question form.
Be sure of yes or no
type answer.
End friendly
comment.
Review the order.
Use picture bullets.
Inquiries about people
Respect human
rights.
Ask only for info
related to job.
Stress fact, business
use, authorized and
treat confidentially.
Questions about job.
Plan.
Begin direct
Explain situation.
Cover additional
points logically.
End with good will
talk.
Advice..
A letter is a deliberate
and written
conversation.
Write only as you
would speak.
Do not answer a letter
in the midst of great
anger.
Letter is oration in
written form.
Put yourself in the
position of the
correspondent and
review and revise.
Use auto correct, auto
text, auto format tools
in MSWORD
Response..
Begin by answering
first /question.
Begin saying you are
complying with the
request.
Identify message
being answered.
Logically arrange
answers.
Emphasize favorable
response by placing
at start and end.
Orderly listing of
answers.
Complete and
concise answers.
Add Good will end
remarks.
Personnel evaluations
Direct order.
Direct plan, emphasize
fair ness
Fair and accurate.
Facts only.
Proper emphasis with
subordination of ideas.
Legally correct.
Begin by answering
question /complying with
request/ order.
Refer to inquiry in a
subject line.
Report fairly accurately.
End with good will
comment and pledging
loyalty.
Adjustment grant or free replacement
shipment
Direct positive response.
Acknowledge wrongs and correct the same
Tell good news first.
Emphasize positive.
Avoid negatives in word or thought.
Try to regain confidence of client due to prompt
corrective action.
End with goodwill comment.
Order acknowledgement..
In the form of favorable response.
Handle by messages or notes.
Special cases use individual messages.
Begin direct, telling status of order execution.
Build good will.
Appreciate the client.
End with friendly comment and assurance of
better goods and timely service.
Claims..
Bad experience but good response case.
Direct order.
Identify the transaction.
State what went wrong.
State clear view of facts.
Suggest a remedy.
If possible replace or repair make suggestions.
End with cordial words.
Bad news messages
Indirect approach.
Use initial buffer.
Select strategy to
overcome reader
negative reaction.
Present your strategy
convincingly.
Present bad news
positively.
Be certain that right
and honor are with
you.
End with good will
remarks.
Refused requests.
Refuse request while
maintaining good will.
Develop a strategy and
implement it.
Begin with set up for
explanation.
Present your explanation
convincingly.
Refusal should flow
logically from the
reasoning.
Do not emphasize it.
State the refusal quickly,
clearly and positively.
Use compromise where
practicable.
Do not apologize.
End with a pleasant off
subject comment.
Adjustment refusal
Determine strategy.
Set up your
reasoning.
Point of common
agreement.
Point out how claim is
beyond what is
reasonable.
Refuse positively.
End with good will.
Present compromise
wherever possible.
Present a
counterproposal.
Do not be blunt in
refusal.
Credit refusal..
Credit is personal - use
tact in refusal.
Gain future client at a
later date.
Begin by working out the
refusal strategy.
You can imply the reason
with bad moral risks.
Refuse clearly and
positively.
Offer an explanation
based on rules laid by
third party like RBI or
IBA/central bank.
Frank discussion on
weak financial risk.
Do not give explanation
for bad risk.
Thank you for the credit
request .
Close with positive
remarks
Sales messages
Determine persuasion
strategy. money reward,
personal benefit,
selection among many.
Gain attention in opening.
Prepare reader to receive
message positively.
Present points
convincingly.
Make request clearly
positively.
Word the request for best
effect.
Do not use a negative
tone.
Be positive.
Request can end the
message or be followed
by more persuasion.
End with a reminder of
the appeal .
Sales messaging
Direct mail sales
messages are not
always well received.
Email sales
messages are even
more unpopular.
Permission email
marketing is
emerging.
Join network email
marketing.
Sales writing..
Brochures, leaflet, letter,
email, SMS
Study the product or
service.
Study the reader.
Research prospective
customers.
Decide on what appeals
and strategies to use.
Appeals may be
emotional.
Appeals may be rational.
Select the appeals that fit
the product and
prospects.
Prospects use of product
determines the best
appeal.
Use imagination.
Use attention gaining
devices and words.
Email use all computer
creativity, animation,
video, audio etc.
Sales..
Begin by gaining
attention.
Attention begins with
envelope.
In email attention begins
with from , to, subject
fields. Be honest and
direct.
Opening sentence should
hold attention and set up
the strategy.
Rational appeals stress
logic.
Gimmicks can gain
attention and emphasize
a theme.
Summarize message first
and develop later in fine
print.
Create emotional need
and present sales
material to cater to it.
Highly conversational.
Fast moving.
Aggressive writing.
Use all kinds of graphics,
animations, colours.
Use your USP.
Choose words for effect.
Give all necessary info
Coordinate sales letter
with accompanying
booklets, brochures,
leaflets.
Reduce effort required to reply or place order.
Email provide many links.
End with a drive for the
sale / closing the deal.
Closing..
Command action.
Request action.
Urge action now.
Recall the appeal.
Add acceptable effective post script.
Offer to remove reader from mailing as a courtesy.
Plan:
Gain attention.
Create desire.
give all info.
Drive for the sale.
Add a post script.
Offer to remove from email list.
Job search…
Build a network of ontacts.
Broaden your circle of friends.
Know your profession.
Meet executives.
Make contacts through internships.
Work with community organizations.
Look at your internal and external SWOTs.
Education with specialization.
Career choice.
Quality of educational grades.
Personal qualities like people skills and leadership skills with egs.
Look at your internal and external SWOTs.
Education with specialization.
Career choice.
Quality of educational grades.
Personal qualities like people skills and leadership skills with egs.
Job search..
Work experience with interpretation.
Special qualities like languages , communication skills.
Combine internal and external SWOT factors.
Find potential employer:
School career center.
Network/ contacts.
Classified ads.
Online sources
Employment agencies.
Personal search agents.
Web page profiles.
Prospecting.
Find potential employer:
School career center.
Network/ contacts.
Classified ads.
Online sources
Employment agencies.
Personal search agents.
Web page profiles.
Prospecting.
Application..
Pursue job openings by personal visit, online mail, email, fax.
Use resumes, cover messages and reference sheets.
Use sales mail techniques.
Study the product (you) and the work/ employer (prospect).
Decide whether to send a message alone or with a resume.
Choose print or electronic format.
Orderly resume.
Resume.
Arrange data for eye
appeal.
Include objective in
official life and contact
info.
Construct a heading for
the entire resume and
subheading for the parts.
Education ( institution,
date, degree, major field,
distinction.)
Employment ( dates,
places, firms, duties,
accomplishments)
Personal details (member
ships, interests,
achievements)
Special info
(achievements,
qualifications,
capabilities)
Add a reference sheet
with detailed comments.
Resume formats
Monster .com
Naukri .com
Jobsearch.com
Yahoo.co.in
MSWORD
Google.com
resume
Organize for your strengths.
Reverse chronological order.
Relevant skills and experience.
Accomplishments and achievements to show you can perform.
You are good fit for the position applied for.
Experienced
Highly trained.
Self motivated.
Write impersonally and consistently.
Design resume as a graphic designer would do.
design
Margins inch all round
and 1.5 inches bottom.
Items short and in two uncrowded rows.
Avoid long and narrow columns of data.
Extra spacing between subdivisions and indented patterns for
subparts.
Headings 14 font and
body 12 font.
Use ‘shrink to fit’ feature.
White, 100% cotton,20-
24 lb paper. Executive
bond.
Scannable laser original print resume.
Use key words that describe what you are good at.
resume
Use key words your employer would use to retrieve your resume.
Use precise nouns.
Use action verbs.
Send your resume by the channel that serves you best.
Electronic resume:
Give only email.
Set up web based email account solely for job search.
Date the resume.
Use PDF or DOC or
HTML file.
Cover message
Begin with attention line.
Present your qualifications.
Use good self sales strategy.
Drive for appropriate action like interview.
Refer to insider or employee.
Gain attention in opening.
Opening should fit the job.
Show you understand the employer and his organization and the job.
Stress the need you can fulfill.
Drive for the best job title starting from your strengths.
Interview
Research your employer.
Conservative dressing and grooming.
Anticipate questions and plan the answers.
Handle standard questions.
Answer all time wasted instances imaginatively
Be at ease
Calm.
Confident
Collected.
Research your pet subjects and projects done.
Lead the interviewer to your strengths.
Follow-up the interview.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment